The mark consists of the word "RUM" appearing over the word "BOOGIE" appearing over the word "CAFE" with all such words in a stylized font and in upper case letters that appear within a partial circle surrounded by a partial circular border; the abbreviated word, punctuation and numbers, "Est. 1985", in a stylized font with the first letter of the abbreviated word capitalized and the remaining letters of the abbreviated word in lower case with all such abbreviated word, punctuation and numbers appearing in a quadrilateral below the partial circle and partial circular border previously described; and the words and punctuation, "eat. drink. boogie. repeat.", in a stylized font in lower case letters appearing in a quadrilateral below and partially behind the quadrilateral previously described.