The mark consists of the text "DAVID'S" above the text "GOURMET COFFEE" above the city, state, zip and phone number of the company, namely, "ROCHESTER, NEW YORK 14623 (585) 475-1647". "DAVID'S" is in large teal lettering and outlined in black with a white coffee bean outlined in black as the apostrophe. Above the text "DAVID'S" there is a solid thick straight black line with a teal half circle on top of the line that are outlined in white and black. Below the text 'DAVID'S" is a thin straight black line with the text "GOURMET COFFEE" in black text directly below. Another thin straigh black line is under the text "GOURMET COFFEE" with the company address and telephone number below that line. Under the company information is another thick straight line with a teal half circle outlined in black and white and dropping under that line.