The mark consists of a distinctive green swoop design up-page or from a gray "JFD" logo and the words "We Treat You Like Family" in blue above the green swoop design element. The business name or address may also appear with the business name and address also in either blue or gray. The green swoop element may be either upward sloping as in the example above, or inverted from the example (downward sloping), but the green swoop design is very distinctive regardless of the direction in which it trends and the "JFD" logo combined with the words "We Treat You Like Family" is the key element of this second filing. The "JFD Jackson Family Dentistry" logo has been submitted for trademark protection in a separate filing. It is the use of the "JFD Jackson Family Dentistry" Logo in conjunction with the green swoop and the words "We Treat You Like Family" in blue that are the key elements of this application for trademark protection.