Collection and analysis of quality metric data for customer loyalty purposes, namely, collecting and analyzing customer data for the purposes of establishing an individualized customer score which facilitates advertising and marketing design strategy and tactics, all for business purposes; Marketing services, namely, providing insight and strategies related to customer engagement, experience, motivation, and loyalty, and frequency of customer communication and transactions; development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, and customer relations; business consulting, management, and planning services in the field of consumer loyalty; business data analysis; business management and organization consultancy; business consultation and management regarding marketing activities and launching of new products, services or programs; business consulting and advisory services related to business evaluations, expert appraisals, information and research; business management consultancy as well as the development of processes for the analysis and the implementation of strategy plans and management projects; business management consulting with relation to strategy, marketing, production, personnel and retail sale matters; business marketing services; advertising and marketing services provided by means of indirect methods of marketing communication, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; direct marketing services; market research services, namely, conducting, analyzing, and reporting in the fields of advanced consumer behavior modeling, consumer purchase and promotion response behavior, promotion execution, frequent shopper customer behaviors, marketing and consumer purchase and advertising research, loyalty marketing program analysis, customer loyalty analysis, and promotion and incentives program analysis; marketing consulting in the field of developing, instituting and promoting consumer loyalty programs; business administration of consumer loyalty programs; customer relationship management; total quality management services, namely, business management services for establishing business quality policy and determining business means for implementing those policies to improve customer satisfaction; brand concept and brand development services for corporate clients; brand evaluation services