The mark consists of a grey and black dog, with light pink triangles in its ears, a white stripe between its eyes, a black and white nose, black and white eyes, and white teeth. The dog is wearing a red bandana around its neck and a white apron around its waist. The dog is standing on its hind legs holding a grey frying pan with a brown handle over a fire. The frying pan has dark brown coffee beans inside of it. Above the coffee beans are 2 black wavy lines, suggesting heat. The fire is bordered by 5 grey stones with white highlighting. Below the dog's feet and the fire are is an irregular brown shape. The fire is orange with red spots appearing on the top of and above the flames. Below the image of the dog holding the frying pan are the words "Cattle Dog" in black lettering. There is a brown coffee bean replacing the letter "o" in "dog". Above and below the coffee bean are black curved lines suggesting movement. Below "Cattle Dog" are the words "COFFEE ROASTERS" in red lettering. A light yellow oval appears in the background of this image. The color black is used as outlining for the dog, its clothing, the frying pan, fire, stones, and coffee beans.