The mark consists of bold black/white font to conjure solid images of interior design and home building. The design of the REVEAL logo was developed to translate across multiple platforms and can be viewed in both static and animated/video formats. REVEAL leverages new trends in logo design - it is both relevant and pushes the boundaries of new logo styles through: · Variable Design: Dynamic typography and thoughtful customization help frame a genuine connection to our building industry audience's specific needs. · Tricking the Eye: The art of perspective and distortion creates a visually broken, warped, and fragmented design, resulting in a dynamic image that maintains viewer's the attention and improves engagement. · Elevated Negative Space: The black and white design incorporates negative space as a design element. This adds interest and pushes that design area into a more assertive role by subtly directing the viewer's eye. · Overlapping Elements: The logo was designed with overlapping elements to portray energy and movement, depicting a journey of "concept to completion." The design makes use of geometry and negative space for added interest and brand identity.