The mark consists of the wording "R COLOR RAPID COLOR" and a design. The design features four equal sized squares in different colors. The top left square is cyan, the top right square is magenta, the bottom left square is yellow and the bottom right square is gray. A letter "R" in white color is in the center covering parts of the four colored squares, the cyan, the magenta, the yellow and the gray squares. The word "COLOR" is placed on the bottom covering part of the two bottom colored squares, the yellow and the gray squares. The letters "CO" in white color are placed on top of the bottom/left yellow square and the letters "LOR" in yellow color are placed on top of the bottom/right gray square. The words "RAPID COLOR" appear to the right of the design element in bold font in black. All colored squares are partially shaded providing a 3D result with highlights and shades defining light manifestation. Other than the letter "R" and the letters "CO", the remaining white is background only.