The mark consists of the words "these Bites and that dip" in front of an oblong shape in yellow with a gold trim on the bottom and right side. The cursive word "Bites!" is dark blue with light blue, white and black shadowing and is the largest word. The words "these" and "and that dip" are in smaller black cursive letters. The word "these" is above the word "Bites!" which is above the words "and that dip". To the right of the word "these" and above the word "Bites!" is a cartoon rendition of the product as a rounded mass with dark blue hair, a light blue face, a yellow tongue sticking out, and white upper teeth, and black and white eyes. This cartoon also has two black arms with four fingers each protruding from the mass.