Loyalty, incentive and bonus program services, namely, arranging and conducting incentive reward programs to promote the sale booking of hotel rooms, and the use of hotel restaurants, hotel bars, hotel spas, pools, gyms and massage/beauty treatments, and hotel meeting room, conference and temporary office facilities; organization, operation and supervision of loyalty, reward, incentive and bonus schemes, namely, providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses hotel services, namely, the booking of hotel rooms, the use of hotel restaurants, hotel bars, hotel spas, pools, gyms and massage and beauty treatments, and hotel meeting room, conference and temporary office facilities; customer loyalty services for commercial, promotional and advertising purposes; administration of a customer loyalty, reward, incentive and bonus reward program which provides free or reduced rate hotel room bookings, and free or reduced rate use of hotel restaurants, hotel bars, hotel spas, pools, gyms and massage and beauty treatments, and hotel meeting room, conference and temporary office facilities, and free or reduced rate personal shopper services, chauffeur services, airport and train station transfer services or gift packs containing umbrellas, chocolates, sunglasses, water bottles, coloring activity packs, or free or reduced rate room upgrades and premium wireless access to the Internet; sales promotion through customer loyalty programs

Issuing tokens of value as a reward for customer loyalty; issuing of tokens of value in relation to incentive schemes and customer loyalty schemes; loyalty coupon payment processing and redemption services