The mark consists of our wave icon either before, behind or above the words "SoCal Surf Shop" The icon which we refer to as the "wave" consist of two parts, a "S" and a"C". The "wave" icon is blue and is followed by the words "SoCal". The first two letters in the word "SoCal"the "So" are either white filled, black filled, or stroke outlined in either black, white and sometimes both depending on the background. The next three letters in "SoCal" the "Cal" is the same color of the "wave" icon with a stroke outlined in either black, white and sometimes both depending on the background. Under the word "SoCal" are the words "Surf Shop" written in a stroke outlined in either black, white and sometimes both depending on the background. In updated logos we have used drop shadows although the original design still remains the same.