Collection and analysis of quality metric data for customer loyalty purposes, namely, collecting and analyzing customer data for the purposes of establishing an individualized customer score which facilitates advertising and marketing design strategy and tactics, all for business purposes; Marketing services, namely, providing insight and strategies related to customer engagement, experience, motivation, and loyalty, and frequency of customer communication and transactions; development of marketing strategies, concepts and tactics, namely, assisting clients with the design, development, execution and maintenance of marketing programs to enhance customer acquisition, customer retention, and brand awareness; business consulting, management, and planning services in the field of customer loyalty; business data analysis; business management consultancy; business consultation and management regarding marketing activities and launching of new products, services, or programs; business consulting and advisory services relating to business evaluations, expert appraisals, information and research; business management consultancy as well as development of processes for the analysis and the implementation of strategy plans and management projects; business management consulting with relation to strategy, marketing, production, personnel and retail sale matters; business marketing services; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; direct marketing services; market research services, namely, conducting, analyzing, and reporting in the fields of advanced consumer behavior modeling, consumer purchase and promotion response behavior, promotion execution, frequent shopper customer behaviors, marketing and consumer purchase and advertising research, loyalty marketing program analysis, customer loyalty analysis, and promotion and incentives program analysis; marketing consulting in the field of developing, instituting, and promoting consumer loyalty programs; business administration of consumer loyalty programs measuring customer service, employee loyalty, customer satisfaction and brand compliance; customer relationship management; brand concept and brand development services for corporate clients; brand evaluation services