The mark consists of a smiling triangle character, primarily formed of a wedge of yellow cheese, with black legs and arms, black and white hands, cobalt blue, white, and black sneakers, and a yellow face with black eyebrows, black and white eyes, a mouth outlined in black with white teeth and a red tongue; the words "LIFE IS EASY" forming a curve above the character, and the words "WHEN IT'S CHEEZY" forming a curve below, all of the lettering appearing in cobalt blue; the wording, three wedges of yellow cheese on the left, and three wedges of yellow cheese on the right together forming a circle around the character. The white background is not a feature of the mark.