The mark consists of two squares vertically stacked on top of one another. The top square has a dark background with shapes and figures. The bottom square has the word "crave" in all caps on top of the word "Detox" in all caps in the center of the background. The word "crave" is in bold and the word "detox" is in bold with a shadow effect background. The top square has two concentric circles in the center of the square. The two concentric circles take up the majority of the space. The outer circle is an unbroken line that surrounds a dark background line which matches the background. The inner circle is divided into four equal pie slices. Within each pie slice is a different symbol. Each symbol is relatively the same size. The symbol within the top pie slice is a human head in profile. The head is located in the center of the pie slice. The head is in profile and is looking towards the left. There are three gears that are interconnected within the head portion of the profile. The largest gear which is bold is in the center of the head. The second largest gear is to the left of the largest gear in the forehead region and is interconnected with the largest gear. The smallest gear is to the bottom right of the largest gear and located at the back of the head towards the bottom near the top of the neck. The symbol within the right pie slice is an apple. The apple is located in the center of the pie slice. The symbol within the bottom pie slice is a lotus flower. The flower is located in the center of the pie slice and contains three leaves. Two leaves interconnected at the bottom with a small leaf at the top. The leaves do not actually touch. The symbol within the left pie slice is a woman doing a yoga pose. She is located in the center of the pie slice. She is facing the left with her arms out to the side, parallel to the ground. Her left leg is in a lunge with her back leg straight. Separating the top dark square from the bottom square is a faded, rusted pattern which transitions the top of the dark square from the bottom square. 26.01.17 - Two concentric circles; 26.01.12 - Circles with bars, bands and lines; 02.01.37 - Heads, portraits or busts of men in profile; 15.07.01 - Cog wheels (wheels with teeth), gears, several wheels in juxtaposition; 05.09.05 - Apples; 05.05.06 - Lotus flowers; 02.03.02 - Shadows or silhouettes of women; 02.03.27 - Women athletes; 01.15.25 - Other natural phenomena and observable events.