The mark consists of the word "SUGIMOTO" in stylized red lettering positioned beneath a stylized design of little boy outlined in red with red hair with white highlights; the boy has white skin and cheeks featuring orange circles with red freckles inside the circles; the boy has red eyes, eyebrows, nose and mouth; the boy is in a white shirt with a red outline, red outlined collar and with a red button and orange overalls outlined in red with white buttons and red lines on the pants; the boy is wearing white shoes outlined in red; the boy is doing a peace sign hand gesture with his left hand; the boy is wearing a large hat outlined in red with an orange brim and white interior with red lines in the interior that resembles a mushroom; two red circles with a red line above each is to the left of the boy design.