Software as a service (SAAS) services featuring an online non-downloadable software platform for advertising services, namely, programmatic advertising using a digital platform to serve ads to mobile, desktop, laptop, tablet, television, connected television, digital out-of-home devices, and other internet-connected devices; advertising services used to serve video, native, banner, display, image, text, dynamic search, app promotion, and other digital ad formats; advertising services to provide insight to advertisers, content creators, and publishers by better understanding their advertising campaigns through analytics enabled by the advertising services; digital advertising services; enabling the buying and selling of online advertising and digital media buying campaigns