Downloadable software and application software for use in relation to the provision of information regarding retail businesses, sporting, entertainment, music, theater, cultural and recreational events; Downloadable software and application software for interactive broadcasting, communications and data transfer; Downloadable software and application software for applications for events, venues, sporting teams and places of gathering to engage their customers via quizzes, polls and trivia in relation to interactive games and competitions; Downloadable software and application software for use in relation to online publishing of blogs, content, photographs and pictures; Downloadable software and application software for facilitating, enabling and processing electronic payments and data transmission, including via mobile phones, processing of real-time payments, processing of Internet or direct connect or computer network based transactions and processing of financial transactions; Downloadable software and application software for use in relation to reading, scanning, identifying and validating of identification data, cards, codes, tags, bracelets and wristbands; Downloadable software and application software for use in relation to the operation of access and security systems; Downloadable software and application software for use in relation to online ticket reservation and booking, scanning, issuing and processing of downloadable event tickets; Downloadable software and application software for use in relation to the provision of downloadable event information, global positioning and location services and the provision of access to social media accounts and information; Downloadable software and application software for use in relation to human resources management, sales tracking, encryption, decryption and authentication of information, messages and data, commercial analysis and reporting and software application and database integration; Downloadable software and application software for use in relation to social networking, creating a virtual community, and transmission of audio, video, photographic images, text, graphics and data; downloadable electronic publications in the nature of books, brochures and reports in the field of event expenditures and consumer experience

Advertising, marketing, public relations and promotional services, special event planning for business purposes and developing promotional campaigns for business; marketing advice and assistance in the nature of digital marketing, fan engagement, sponsor activation and data profiling and analysis in relation to websites for events, venues, retail outlets, sporting teams and places of gathering; online and search engine marketing advice and assistance, namely, keyword analysis; business and marketing advice relating to the building and establishing of website links and hits in order to increase the number of visitors to a website; business networking services; business data and marketing analysis services; design and dissemination of advertising, marketing and promotional material; market research, namely, competitor analysis, monitoring and reporting; consumer research, namely, online media monitoring services using computer software to automatically monitor Internet websites and online publications and directories for customer-specified topics and to capture relevant content on those topics, and providing documentation and analysis of that online content to others for business purposes; business services, namely, linking systems for events, venues, retail outlets, sporting teams and places of gathering to provide personalized content and offers along each stage of the customer journey in the nature of tracking, monitoring and alerting of Internet and directory searches for others in response to advertising for marketing purposes; Advertising, marketing, public relations and promotional services, special event planning for business purposes and developing promotional campaigns for business; marketing advice and assistance in relation to websites; online and search engine marketing advice and assistance, namely, keyword analysis; business and marketing advice relating to the building and establishing of website links and hits in order to increase the number of visitors to a website; business networking services; business data and marketing analysis services; design and dissemination of advertising, marketing and promotional material; market research, namely, competitor analysis, monitoring and reporting; consumer research, namely, online media monitoring services using computer software to automatically monitor Internet websites and online publications and directories for customer-specified topics and to capture relevant content on those topics, and providing documentation and analysis of that online content to others for business purposes; business services, namely, tracking, monitoring and alerting of Internet and directory searches for others in response to advertising for marketing purposes; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with awards programs, competitions and events; creation and management of advertising and social media advertising campaigns; advertising and marketing by means of text messaging, SMS, telemarketing, search engines, digital media, telecommunications, mobile telephony, social media and networking websites, internet and web sites; on-line marketing advice and assistance; events marketing services; computerized database compilation and management; providing on-line computer databases and on-line searchable databases in the field of business networking; advertising copywriting; market research services; computerized inventory control and management; business administration of consumer loyalty programs, namely, organization, operation and supervision of loyalty and incentive schemes; market research services to determine the audience affected by advertisements; analysis of advertising response; analysis of the public awareness of advertising; analysis relating to marketing; consumer advertising response analysis; commercial analysis and reporting, namely, conducting consumer tracking behavior research and consumer trend analysis; data management services, namely, compiling and analyzing data relating to consumer market research; retail store services featuring clothing, footwear, headgear, printed matter and publications, stationery; presentation of goods on communications media for retail purposes; information, advice and consultancy in relation to all the aforesaid services

Website design and development services for others; software, software platform and application software design and development; constructing and hosting internet software platforms for others for payment processing and transfer; technology services, namely, integration and linking of computer systems, software platforms, software applications and computer networks; encryption, decryption and computer user authentication of information, messages and data using technology for e-commerce transaction secure entry, exit door access, geo-targeting, push messaging, targeted advertising, rewards and loyalty; computerized analysis of data, namely, computer security threat analysis for protecting data; computer services, namely, creating virtual communities for registered users to organize groups and events, participate in discussions, and engage in social, business and community networking; application service provider (ASP) featuring software to enable or facilitate the uploading, downloading, streaming, posting, displaying, blogging, linking, sharing or otherwise providing electronic media or information over communication networks; providing temporary use of on-line non-downloadable software and software platforms for facilitating, enabling and processing electronic payments and data transmission, including via mobile phones; providing temporary use of on-line non-downloadable software and software platforms for processing of real-time payments, processing of Internet or direct connect or computer network based transactions and processing of financial transactions; providing temporary use of on-line non-downloadable software and software platforms for reading, scanning, identifying and validating of identification data, cards, codes, tags, bracelets and wristbands; providing temporary use of on-line non-downloadable software and software platforms for the operation of access and security systems, scanning, issuing and processing of downloadable event tickets, provision of downloadable event information, global positioning and location services and provision of access to social media accounts and information; providing temporary use of on-line non-downloadable software and software platforms for sales tracking, encryption, decryption and authentication of information, messages and data, commercial analysis and reporting and software application and database integration; providing temporary use of on-line non-downloadable software and software platforms for social networking, creating a virtual community, and transmission of audio, video, photographic images, text, graphics and data; electronic data storage; computerized electronic data storage services; information, advice and consultancy relating to all the aforesaid services