Providing a web-based service featuring technology that enables users to create simple customer-focused messages using prepared templates; Providing a web-based service featuring technology that enables users to notify customers of critical time-sensitive business impact information and status during service events; Providing a web-based service to send service-based notifications on behalf of others to third parties via web sites, email, sms messaging, and/or social media; Providing a web-based service to monitor social media streams of others for keywords, and to automatically engage with and respond to third parties on said social media streams across different platforms; Providing a web-based service for other service and product providers to monitor customers comments on social media streams and generating responses on said social media streams to said customers