The mark consists of a five point crown with 3 stars on the crown body above where the crown splits, indicated by a transparent line near the crowns base. Directly underneath the crown are four curved lines. One set of two lines on the left side and another set of two lines on the right side. The top left line curves diagonally from its upper left point to its lower right point ending under the crown but not touching the crown. The second line has a curved circle under its left side and mimics the same diagonal direction of the upper line but stops shorter on its lower right point. The set of two lines on the right side are the same as the left except its lines are reversed. Underneath those set of lines are the words, "LEGENDARY ALLURE" in all caps typed in the rye font. Below the wording of "LEGENDARY ALLURE" is a transparent space followed by a row below the space which includes the words "WHAT WE DO IS ICONIC" in lower case lettering written in the playball font. Two separated lines, each with two rounded ends are underneath the slogan. The left line curves upper on its left end and under on its right end and the right line curves under on its left end and upper on its right end.