The mark consists of a dark brown bear with a white and orange spiral shaped eye, white muzzle, and black nose. The bear is wearing a blue sweater with orange stripes on each sleeve and tan pants with the brown number "80" just below the waist. The bear is holding above his head and to his mouth a brown bottle with brown and orange details representing a carbonated beverage therein. The bear is laying on the word "BEER" in stylized form in white color with a silver border and light orange shadow, and the bear's right leg is hanging over the "EE" portion of the word "BEER". Below the word "BEER" are alternating silver-white and orange horizontal lines. Below the horizontal lines is the word "DOWN" in stylized form with the upper portion in gray and white color, and the lower portion in gradients of orange with small circles representing a carbonated beverage, and a light blue shadow. The entire mark appears against a rectangle background in orange color above and blue color below the horizontal lines.