Conducting of sports competitions; Entertainment services in the nature of an ongoing reality based television program; Entertainment services, namely, non-downloadable ringtones, pre-recorded music, and graphics presented to mobile communications devices via a global computer network and wireless networks; Entertainment services, namely, production and distribution of ongoing television programs in the field of reality show competitions and games to test physical, intellectual and emotional ability; Entertainment services, namely, providing ongoing television programs in the field of reality show competitions and games to test physical, intellectual and emotional ability via a global computer network; Entertainment services, namely, providing ongoing webisodes featuring reality show competitions and games to test physical, intellectual and emotional ability via a global computer network; Entertainment and educational services in the nature of on-line competitions in the field of entertainment, education, culture, sports, and other non-business and non-commercial fields; Entertainment in the nature of ongoing television programs in the field of reality show competitions and games to test physical, intellectual and emotional ability; Entertainment services in the nature of an ongoing IPTV (Internet Protocol Television), television programming segments in the field of positive psychology, personal relationships, the art and science of happiness; Fan clubs; Instituting, regulating and awarding amateur athletic championships; Organization, arranging and conducting of sports competitions; Production of television programs; Programming on a global computer network; Providing information regarding the production and distribution of ongoing television programs in the field of reality show competitions and games to test physical, intellectual and emotional ability; Providing on-line digital publications in the nature of webisodes in the field of reality show competitions and games to test physical, intellectual and emotional ability via the Internet; Providing on-line entertainment information, namely, information about television programming; Providing on-line videos featuring reality show competitions and games to test physical, intellectual and emotional ability, not downloadable; Providing recognition and incentives by the way of awards and contests to demonstrate excellence in the field of physical, intellectual and emotional ability; Providing various facilities for an array of sporting events, sports and athletic competitions and awards programmes; Providing a website featuring entertainment information; Publication of on-line webisodes; Publication of the editorial content of sites accessible via a global computer network; Providing entertainment services in the nature of ongoing Internet Protocol Television (IPTV) television programming segments in the field of reality show competitions and games to test physical, intellectual and emotional ability