The mark consists of the stylized word "LUXURI" in light brown with a light brown circle swirl at the end of the mark. This is superimposed upon the design of a mountain range in dark brown with light brown tops, and in the foreground above the wording is a white cow with dark brown hooves and light brown spots and a tongue. The cow is white with brown hooves, brown hair, and a brown tail end, and has a light brown tongue and brown spots. Additionally, the cow is holding a brown flower in its mouth and is wearing a white bell outlined by brown with a brown clapper. The cow's facial features appear in brown. The entire background of the mark is dark brown, having form of irregular rectangle. At the bottom of the mark there is a light brown fudge.