Providing technical consulting in the field of social media, namely, platform manipulation, influence operations, and audience segmentation; social media monitoring services using computer software to automatically monitor social media user activity, and providing documentation and analysis of that online behavior to others for business purposes; providing business intelligence in the field of social media; software as a service featuring graph visualizations for social media audience segmentation based on algorithmically determined communities; software as a service containing statistical algorithms for monitoring social media user activity over a global communications network