Beer; Beer, ale, lager, stout, porter, shandy; Beer-based cocktails

Administering a beer club by means of selecting said goods based on consumer expectations and arranging periodic shipment to club members; Administration of a customer loyalty program which provides incentive for purchase of company's goods and services; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; Providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses