The mark consists of four uppercase/capital letters surrounded by four words. The prominent letters (DFTF) are in the shape of a square, the central focus of the mark, and are accompanied by one word at the top, right, bottom, and left of said square that the prominent letters imitate. The prominent letters are DFTF. The letters "DF" are the top and only two letters of the square . The letter "T" is placed below the letter "D." An upside down letter "F" (which is also turned to the left) is placed underneath the top letter "F" which is to the right of the letter "D." The word "DON'T" is on the far left side of the mark and boarders the letters "D" and "T." The word "FEED" is placed above the letters "D" & "F." The word "THE" is placed on the far right side of the mark and boarders the letters "F" & "F." The word "FUPA" is placed at the bottom of the mark and is located under the letters "T" & "F." The letters are white with a black outline. Color is not claimed as a feature of the mark.