The mark consists of the word "Bolitochas" in red and outlined in white and black. Below is the word "SANDIA" in red with a green stripe at the bottom resembling a watermelon rind outlined in black lines and surrounded by white. Under the words is a circular design with a red watermelon background with black seeds surrounded by a white border. Inside the circle is a little red ball with black eyebrows, big white oval eyes with black pupils, a black mouth smiling with a white line of teeth and with his red tongue sticking out on the right side of his mouth, with two red hands, as if coming out of the watermelon. Behind all the elements are green and lime green stripes simulating the skin of a watermelon.