The mark consists of at the top of the image there is a white silhouette of the map of the United States outlined by a purple folded rectangular map and surrounded by a yellow belt with a black buckle, the yellow belt has a red underside which can be seen on the left and right side of the purple rectangular map, there is a green location marker with a white outline and a white solid circle in the middle, under the purple map is the stylized name Colton's in black text, under the name Colton's is the word LEGACY in purple text and all capitals, under the word LEGACY is the stylized word PROJECT in black text and all capitals, under the word PROJECT is the stylized phrase 50 AffloVests in 50 States in grey text, at the very bottom of the image there is a small green horizontal line.