Retail store and on-line retail store services featuring apparel, namely, shirts, sweatshirts, pants, shorts, socks, scarves, lingerie, undergarments, swimwear, headwear, footwear, gloves, belts, slippers, outerwear, collared shirts, athletic clothing, vest, jackets, and related apparel for adults; retail store and on-line retail store services featuring necklaces, jewelry, wrist bands, hats, scarfs, belts, key chains, dog tags, uniform items in the nature of outwear, tops, pants, vintage wear, headwear, footwear, buckles, belts, patches, lapel pins, pins, medals, challenge coins, patches for clothing and hats, tote bags, beach bags, duffle bags, gym bags, backpacks, wallets, zippered pouches, and related clothing accessory products for adults; retail store and on-line retail store services featuring toiletries, temporary tattoo transfers for use as cosmetics, and related products for the body; retail store and on-line retail store services featuring decorative accessory and gift products, namely, wall art, home decor, blankets, decorative pillows, statuettes, pet clothing, pet collars, pet leashes, pet toys, calendars, writing instruments, party supplies, plush toys, flags, flag pole kits, clocks, signs, posters, bedding, mats, rugs, stickers, decals, decals for use on any surface, decals for vehicle windows, auto accessories, outdoor yard art and other related decorative accessory and gift products; retail store and on-line retail store services featuring beverageware, insulated sleeve holders for beverage cans and cups, coasters, water bottles sold empty, drinkware, stoneware, party dishes, tumblers, and related eating and drinking implements; promoting public awareness of economic, ethical, and social issues specific to veterans and first responders by means of public advocacy; providing employment information, namely, information for veterans and first responders regarding employment resources; providing an online business directory for veterans and first responders featuring health benefit and financial counseling resources being hospitals, doctor's offices, behavioral health care providers, financial counselors; distribution of advertising, marketing and promotional material for fundraising events for veterans and their families who are experiencing housing instability and homelessness, fitness challenges providing fitness and nutritional counseling to veterans and first responders, and other fundraising events and challenges that address issues specific to veterans and first responders