The mark consists of the literal elements of the mark, "IMAGINE THE POPSIBILITIES!", where each letter of the words, "IMAGINE THE", is capitalized in a bold uniform font, as are the letters of "POPSIBILITIES" after "POP", and the exclamation point is in the same bold font. The first three letters of "POPSIBILITIES", "POP", are in a larger bold font than the other letters and characters of the mark, and the letter "O" has three uniformly spaced oblong objects above the "O" and three similarly spaced oblong objects below the "O" that create a visual depiction resembling sun rays.