The mark consists of a design of an African map in red (pantone 185C), green (pantone 355C) and yellow (pantone 116C) which integrates a yellow and white lion head with a red eye into the top right corner of the overall map design. A series of alternately colored curved lines extend from the lions head toward the left side of the map and lion design, in red, yellow and green, forming the mane of the lion. Within these curved lines appear numerous shapes and designs, namely, hearts, triangles, plants, chevrons, spirals, squares, rectangles and vertical, horizontal, vertical and wavy lines in red, green and yellow, suggestive of African fabric designs. At the left of the map and lion design is a crown seated on the head of the lion primarily in green with red and yellow accents. To the left of the map and lion design and beneath a portion of the design appears the wording "AFRICAN RICH" in red surrounded by yellow and green diagonal accent lines. The color white represents background and/or transparent areas which are not part of the mark.