information services, namely, the identification of trends in the fields of online audience analytics, and online content strategy; information services, namely, the development and use of metrics and performance data to identify trends in the fields of online audience analytics, and online content strategy; information services, namely, the development and use of metrics and performance data to analyze social media and digital content audiences, build social media and digital content campaigns, manage influencer marketing campaigns, measure and benchmark social media engagement, and report marketing campaign metrics; new media services, namely, research, analysis and distribution of information concerning consumption of online and World Wide Web content

providing use of on-line non-downloadable software for analyzing cross-platform data sets for media and marketing planning; providing use of on-line non-downloadable software for analyzing cross-platform data sets in the fields of online audience analytics, and online content strategy