The mark consists of two ribbons which begin on the left motion which becomes a straight line and flows to the right side. At the beginning of the ribbon a third ribbon appears which is a small line. The letters "A", "I" and "O" are large, bold letters show two ribbons flowing horizontally through the middle of each letter. The lighter ribbon appears to flow above the left side of the letter "A" and flows under the right side of the letter "A". The light ribbon continues to flow horizontally over the "I" and behind the left side of the "O" and over the "O" on the right side. The darker ribbon flows just the opposite of the lighter ribbon. The straight ribbons continue to the right and flow under the words which are a smaller font "WITH CONTROL FLOW" and above the word "TECHNOLOGY". Under the letters "A", "I" and "O" in a small font are the words "BY NELSEN CORPORATION".