The mark consists of a depiction of two silver and white cigarette packages atop teal and blue geometric patterns. The words "CAMEL", outlined in black, and "CORE", in black, appear at the top of each package in a stylized font, with the word "CAMEL" appearing over the word "CORE". The left cigarette package has the wording "FRESH TASTE" written in black in the bottom left-hand corner of the package, with the word "FRESH" written over "TASTE". On the right side of the package is the image of a white camel within a teal cog wheel. The right cigarette package has the wording "MELLOW TASTE" in black in the bottom left-hand corner of the package, with the word "MELLOW" written over "TASTE". On the right side of the package is the image of a white camel within an orange and yellow cog wheel. To the right of the cigarette packages are the words "HEATED", in orange, and "TOBACCO", in black. Under the words "HEATED TOBACCO" is a black line with the word "SIMPLE", in black, under it. Another black line appears under the word "SIMPLE". Below the wording, and next to the cigarette packages, is an orange, brown, white, and teal deconstructed cigarette. All the aforementioned on a white background.