Retail store and online store services featuring goods, equipment and supplies for farms and ranches, namely, livegoods, livestock and agriculture supplies, pets and pet supplies, hardware, automotive, home improvement, electronics, tools, housewares, lawn and garden, food and beverages, outdoor power equipment, sporting goods, firearms, ammunition, hunting equipment, camping equipment, fishing equipment, toys, apparel, footwear and cleaning products; administration of a customer affinity/loyalty marketing program for commercial, promotional and/or advertising purposes whereby members earn and accumulate rewards for purchase of Applicant's goods and services