The mark consists of The phrase "The Florsheim Shoe" written in blocky, capital letters. This is placed above a seven-point crown. The crown consists of four layers. The top toe are a wave like pattern, the third is a layer of black dots and the bottom layer is a straight black line. The crown rests above a geometric shape that starts as a small square, then branches out before coming back down and into a point. The geometric shape almost resembles the base of an arrow. From the two points of that geometric shape, two looping lines curve outwards. Those lines loop back on themselves before crossing at the bottom of the mark. Within those lines are the words "Imperial Quality" written in cursive. The letter I and the letter Q are capitalized. The text, crown, and any other graphics are black while the background is white.