Conducting patient and employee business surveys for providers of emergency medical services ("EMS"); measuring and quantifying EMS patient and employee satisfaction in the nature of analyzing business data; collecting EMS performance metrics and unstructured feedback regarding EMS services from EMS patients and employees by way of conducting business surveys; analyzing EMS business data survey results; sending alerts to EMS providers based on patient and employee feedback in the nature of business reports; evaluating, summarizing and reporting EMS performance metrics and survey results in the nature of providing business reports; providing business reporting EMS performance metrics and survey results in the form of graphs, tables, and spreadsheets; performing EMS market research; comparing EMS providers to industry benchmarks in the nature of analyzing business data; anonymizing EMS patient and employee data for the purpose of comparison and benchmarking in the nature of data processing services; identifying strengths and opportunities for EMS providers based on patient and employee survey results and industry benchmarks in the nature of analyzing business data