The mark consists the wording "NIMICI" and the image of a scarecrow type figure dressed in light blue, teal blue and gray bottom and top, standing on one heel of its foot in brown shoes, with one arm and hand inside a brown glove, extended straight up holding a hat in light blue and teal blue, a white cloud outlined in black with a pink brain outlined in black inside revealed from under the hat, in its opposite hand holding its own brown head in up while smiling. The eye balls are X and O on a transparent background with spikes in the head, the mouth of the head is in red zig-zag lines.