JT ReCaps is the name of a company that will sell plastic inserts to keep the original shape of the hat. It is like the paper inserts that comes in some baseball and golf caps. The inserts will be marketed in a small plastic tube to be hung on display racks of retail stores. There will be several colors of the inserts. They will also be sold to institutions with their name or logo on it to be sold or most likely given to clients and prospects. I will also sell through specialty sales companies like the ones that sell specialty items to clients with their name or advertising on them. Much like banks or insurance companies that give out ink pens with their name imprinted to clients and prospective customers. I will also look in to putting high school and college colors and logos and pictures of mascots on the inserts. The company and items will be referred to as Recaps, as the caps can be renewed after washing to dry with the insert inside to give the cap its original restored shape