The mark consists of the word "SMITTIE'S" in stylized white letters outlined in red. Below "SMITTIE'S" are the words "SOFT PRETZEL PRODUCTS" appearing in white on a blue banner outlined in light brown. Above "SMITTIE'S" are two interlocking pretzels appearing in the colors brown and white and outlined in blue. Surrounding "SMITTIE'S SOFT PRETZEL PRODUCTS" are six stylized pretzel characters. The pretzels above the wording include: a pretzel with yellow hair, blue, black and white eyes, red lips, white teeth, white gloves and a red purse; a pretzel with a pink bonnet, pink gloves, and pink and white pacifier and a white diaper; and a pretzel sandwich containing yellow cheese, green lettuce, and red tomato with white eyebrows and mustache, holding a brown cane with gold ends and wearing blue and black glasses and white gloves. The pretzels below the wording include: a pretzel with a brown mouth, pink tongue, two white teeth and white gloves; a pretzel holding a black and gray steering wheel with white gloves with a gray and black tire on each side; and a pretzel with a brown mouth, pink tongue, and white teeth that is wearing a blue and white hat with the wording "TOTALLY TWISTED" in black letters. Each of the pretzels is brown with black outlining and has white marks representing salt. Except where otherwise specified, the pretzels feature eyes and eyebrows detailed in black, and white and black hands.