The mark consists of four consecutive lower case letters and an apostrophe (bdg's). The two first lowercase letters (bd) are used to create a stylized animated portrait of a human face. The first two letters (bd) are positioned in the logo to create an illusion of two human eyes and sides of a human face with a nose, mouth, cheeks and chin below. On top of the stylized animated human face, made using the letters bd, there is a ascot hat sitting on the stylized head in a sideways manner with its bill above the following lower case letters and apostrophe (g's). The two letters and apostrophe (g's), are not used to create an optical illusion. The mark also consists the words Big Daddy G's just left of the stylized animated human face's chin below the letters and apostrophe (g's). The remaining white appearing outside of the stylized face and lettering represents the background and/or transparent areas and is not claimed as a feature of the mark.