Downloadable computer application software for mobile phones, namely, software for facilitating the discovery of retail brands through media content, primarily, video content; downloadable computer application software for mobile phones, namely, software for a video shopping platform; downloadable computer application software for mobile phones, namely, software for featuring shopping and retail information that allows consumers to view seller video content, collect, save, discover, and access information about and post video content concerning, retail goods, services, and experiences; downloadable computer application software for mobile phones, namely, software for featuring shopping and retail information that allows retailers to post information, media and video content concerning, retail goods, services, and experiences; downloadable computer application software for mobile phones, namely, software for use in disseminating prices, media content, video content, and information for the goods and services of others; downloadable computer application software for mobile phones, namely, software for viewing and purchasing goods and services of others; downloadable computer application software for mobile phones, namely, software for users to earn points, rewards or other incentives based on their activity, including posting of video content and video reviews regarding products purchased on the platform

Digital advertising services; online advertisements; advertising and marketing services, namely, promoting the goods and services of others; providing a website featuring advertising for others in the form of multimedia content; promoting the goods and services of others by providing a website featuring video content about goods and services of others, including information about products, prices, and product reviews; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, internet marketing, mobile marketing, blogging and other forms of passive, shareable communications channels; production and distribution of advertising matter and video commercials; providing Internet home shopping services in the field of general consumer merchandise; operating an on-line shopping site and marketplace in the field of general consumer merchandise; on-line marketplace featuring a wide variety of consumer goods of others; electronic commerce services, namely, providing video content and other information about products via telecommunication networks for advertising and sales purposes; administering a program for enabling participating members to obtain points, rewards or other incentives for creating video content and video reviews about purchased products; advertising and marketing services, namely, promoting the goods and services of others