The mark consists of the words, "WILLY'S BBQ SAUCE", with the word "WILLY'S" in white outlined by black, the word "BBQ" in black font outlined by white, and the word "SAUCE" appearing in white font. This wording is superimposed upon an image of a brown dog wearing a light brown cowboy hat with a dark brown hatband. The dog has white eyes blue irises with black pupils, a black nose, and a white smile. The dog is wearing a red vest with a black collar and a yellow sheriff's star with the wording "BBQ" in black on the star. The dog is holding a brown bottle of sauce with a white label and a small miscellaneous shaped logo on the label in brown and black and red in one hand, and a rack of red ribs with beige bones in the other hand. There is a grey round bbq smoker outlined in black with a black chimney behind the dog, and gray and black smoke emitting from the chimney. The dog is standing behind red and beige brick wall upon which appears brown wood boards. Six yellow five-pointed stars outlined in brown appear to emit to the left and right of entirety of the drawing.