The mark consists of a gold crown with three turquoise circles representing jewels within the crown. On either side of the crown is a dog. The dog on the left is sitting and is primarily tan in color, has white for its ears, eyes and belly, has a brown mouth, black nose, eyebrows and pupils, has a turquoise collar, and has a white bone in its mouth. The dog on the right is primarily brown in color, has white for it ears, eyes, mouth and belly, has tan cheeks, black nose and pupils, and has a pink tongue sticking out. Underneath the crown, written in black curved lettering, is the stylized wording "RUGGIT COLLARS", which in turn is above the stylized wording "MADE IN U.S.A" written in black bolded font.