downloadable computer operating software; downloadable graphical user interface software; downloadable software development kits (SDK); downloadable computer application software for mobile phones, namely, software for the administration of loyalty programs; downloadable computer e-commerce software to allow users to perform electronic business transactions via a global computer network; downloadable loyalty and reward software designed to increase customer engagement, retention and advocacy, namely, software for providing customers with loyalty points and rewards; downloadable computer software for use as a loyalty points wallet; downloadable computer software for use in customer relationship management; downloadable computer application software for mobile phones, namely, software for customer relationship management for maintaining and developing customer loyalty and customer retention; downloadable computer software for use in customer relationship management, namely, for achieving customer loyalty, engagement and acquisition; downloadable computer application software for mobile phones, namely, software for use in customer relationship management, namely, for use in achieving customer loyalty, engagement and acquisition; downloadable loyalty and reward software designed to increase customer acquirement, namely, software for tracking consumer purchases and providing consumers with rewards points; downloadable computer application software for mobile phones, namely, software for use in customer relationship management, specifically for developing customer acquirement; recorded computer application software for mobile phones and handheld computers, namely, software for the administration of loyalty programs

promoting the goods and services of others by means of the issuance of loyalty rewards cards; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses; providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; arranging and conducting incentive reward programs to promote the sale of third party goods or services; incentive award programs to promote the sale of products and services of others; promoting the sale of goods and services of others by means of contests and incentive award programs; ad serving, namely, placing advertisements on websites for others using specialized computer software; customer loyalty services for commercial, promotional and/or advertising purposes; providing incentive award programs and incentive award programs for increasing loyalty, all of the foregoing in place to increase customer engagement, retention and advocacy, said programs being enacted through the issuance and processing of loyalty points for purchase of a company's goods and services; Administration of a customer loyalty program, namely, arranging and conducting incentive award programs to encourage customer loyalty that provides free or discounted skincare or makeup products for customers who continue business at a beauty store; consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, consumer loyalty program that allows members to redeem points for awards offered by other loyalty programs; promoting the goods and services of others by means of a point accumulation program with points used for discounts on future purchases of those goods and services; promoting the goods and services of others by awarding purchase points for customer loyalty; promoting the goods and services of others by awards purchase points for customer advocacy; providing incentive award programs for customers through issuance and processing of loyalty points for purchase of a company's goods and services; customer loyalty services for promotional purposes, namely, utilizing technology for the promotion of customer retention; incentive award programs for customers to promote customer retention, namely, through issuance and processing of loyalty points for purchase of a company's goods and services; customer loyalty services for commercial and promotional purposes, specifically, for customer retention; outsource service provider in the field of customer relationship management; outsource service provider in the field of incentive award programs through the issuance and processing of loyalty points for purchase of a company's goods and services; providing incentive award programs and incentive award programs for increasing loyalty, all of the foregoing in place to increase customer acquirement, said programs being enacted through the issuance and processing of loyalty points for purchase of a company's goods and services; customer loyalty services for commercial and promotional purposes, namely, utilizing technology for the promotion of customer acquirement; customer loyalty services for promotional purposes, namely, utilizing technology for the promotion of customer loyalty; incentive award programs for customers to promote customer acquirement enacted through the issuance and processing of loyalty points for purchase of a company's goods and services; customer loyalty services for promotional services, namely, for customer acquirement

loyalty program payment processing services

providing a web site featuring technology that enables companies and organizations to administer and manage incentive award programs; maintenance of computer software; rental of application software; repair of computer software; updating of computer software; installation of computer software; customizing computer software; computer software design; developing computer software; software design and development; smartphone software design; computer software design, computer programming, and maintenance of computer software; computer software design for others; services for updating computer software; developing customized software for others; computer software installation and maintenance; providing a website featuring non-downloadable software for the administration of loyalty programs; providing user authentication services using biometric hardware and software technology for e-commerce transactions; application service provider (ASP) featuring e-commerce software for use as an online gateway that authorizes processing of loyalty programs and rewards; designing and developing software to increase customer engagement, retention and advocacy; providing online non-downloadable computer software for use as a loyalty points wallet; providing temporary use of online non-downloadable computer software for customer loyalty, engagement and acquisition; designing and developing software to increase customer acquirement