The mark consists of stylized wording "LA" in red above and to the left of the stylized wording "CUMBRE" in multi toned red, orange and light brown and outlined in with the stylized wording "BREWING COMPANY" in white and outlined in yellow. Below "BREWING COMPANY" are concentric circles in red, yellow, white and brown and outlined in black containing a Zia symbol and the bud of a green hops plant in the center, which is black. Within the brown circle are a number of white circles. The concentric circles partially overlaps a larger circle below, outlined in brown and containing a brown mountain peak of varying shades of brown and containing black with rays of grey and blue reaching upward from the mountain peak toward the upper portion of the circle and the stylized wording "NEW MEXICAN BEERS AT THEIR PEAK" curved downward to match the bottom of the circle in white, uppercase block-text. The larger circle is surrounded by eight green and white hops buds outlined in black and light brown.