The mark consists of the stylized words "CINNAMON TOAST CRUNCH CHURROS." The letters in the words "'CINNAMON TOAST CRUNCH"' alternate between purple, blue, red and green, as follows. In "CINNAMON", the "C" is purple, the "I" is blue, the first "N" is red, the next "N" is green, the letter "A" is blue, the letter "M" is purple, the letter "O" is red, and the letter "N" is green. In "TOAST", the letter "T" is green, the letter "O" is red, the letter "A" is purple, the letter "S" is green, and the letter "T" is blue. In "CRUNCH", the letter "C" is blue, the letter "R" is purple, the letter "U" is green, the letter "N" is red, the letter "C" is blue, and the letter "H" is purple. The word "CHURROS" is in red letters with white and purple shading and the "O" contains a white 8-pointed star inside a purple oval. The color white within the word "CHURROS" is part of the mark and the rest of the white is not part of the mark and represents background area.