The mark consist of the words Idea Bar with the I in Idea represented by utilizing a graphic exclamation point in dark blue with a medium blue triangle shape pointing upwards and with a green circle representing the lower dot in the exclamation point. The I is followed by a lower case d in medium blue with the space of the lower case d filled in green, followed by an upper case E in medium blue, following by a lower case a in medium blue with the space in the lower case a filled in with green. Below the word IdEa is the word BAR, in all upper case letters with ample leading between the letters and in white. The word BAR sits on top of a solid orange bar that has a cut out on the left side allowing for the green dot of the exclamation point