The mark consists of "ELEVATE" is in all capital letters and bold with the first "E" not having a vertical left side to it so it looks like three horizontal bars hovering with the middle bar more narrow on the right side of the bar than the upper and lower bar. All three bars start at the same point on the left side. The first "E" is slightly larger than the rest of the word with the top bar and lower bar sticking out above and below the rest of the word. The "E" only has the horizontal stripes. The "A" in the word "ELEVATE" does not have a horizontal bar to it; it only has the slanted vertical sides of the "A". The "A" looks like an upside down "V". Centered underneath the "LEVATE" part of the word "ELEVATE" is the phrase "Your Mind, Body, and Goals" in forward-slanting italics. The "Y" "M" "B" and "G" are capitalized.