Software in the nature of a mobile application that allows users to (a) create personal profiles containing information about themselves, (b) write and share posts containing rich media, namely, photos, audio, video, links, advertisements and articles, (c) search the platform in order to find and see other users' profiles, "follow" those users to receive updates about their shared rich media posts, or to find rich media posts on a subject (d) send direct or private messages consisting of rich media to an individual user or to a group of users, in a short message format, (e) see subject-based areas where they can engage in discussions with other users, and (f) optionally bookmark posts for later retrieval.; Software as a Service (SaaS) that provides online hosting of user-generated content, and the ability to publish, distribute and retrieve content.; Software as a Service (SaaS) that allows users to purchase a domain name and to create a website featuring their social network content.; Software as a Service (SaaS) that allows content creators and publishers to post their content to the social network, sell digital content, manage content subscriptions, facilitate subscription payments, and advertise or promote their content.; Software in the nature of a mobile application that allows the electronic transfer of money between users; Software in the nature of a mobile application that allows users to store funds in a digital "wallet"; Facilitating financial transactions via a global computer network