On-line retail store services featuring physical and virtual merchandise for use by members of an online community in connection with a designated website featuring fictional characters; Publishing of advertising texts; Charitable services, namely, providing a free online resource in the nature of a website for connecting people who have service needs with people who are willing to provide volunteer services; Promoting the goods and services of others by providing an interactive website where users can increase the current value of an online discount being offered by purchasing the goods and services associated with that discount in the form of an online coupon, voucher or gift card; Providing a website featuring on-line classified advertisements; Providing a website featuring on-line classified advertisements in the field of Sleep; Providing a website featuring an online marketplace for exchanging goods and services with other users; Providing a website for managing, conducting and organizing online auctions that are designed to raise money for selected charities; Providing a website used to place on-line commercial orders in the field of Sleep; Providing a searchable on-line advertising website and guide featuring the goods and services of other vendors via the Internet; Providing a searchable online advertising website and informational guide featuring the goods and services of other vendors via the internet in the field of Sleep

Publishing and issuing of scientific papers in the field of Sleep; Publishing and issuing scientific papers in relation to medical technology; Publishing audio books in the field of Sleep; Publishing books in the field of Sleep; Publishing e-books in the field of Sleep; Publishing of books and reviews; Publishing of books, e-books, audio books, music and illustrations; Publishing of journals, books and handbooks in the field of medicine; Publishing of reviews; Publishing of web magazines; Electronic publishing services, namely, publication of text and graphic works of others on Sleep featuring Better sleep habits; Electronic desktop publishing; Online electronic publishing of books and periodicals; Provision of information relating to publishing of electronic publications