The mark consists of the name "ROBERTO'S" in a red script font, on a tan banner with red border lines at the top and bottom, above the words "TACO SHOP" in white capital letters on a red background, all of the foregoing beneath a black and white sketch of man's face with a black moustache and a black and white sombrero, next to the words "SINCE 1964" in a smaller black font enclosed in a gold partial circle with a red and gold trim, and with 3 red chili peppers with green stems to the left and also to the right of the partial circle. The remaining color black in the mark is background and is not claimed as a feature of the mark.